The Ask
Manage the analytics implementations for several of the advertising agency's clients.
Ensure all media was tagged, tracked, and firing appropriately.
Our Approach
We leveraged all tagging and code updates in Google Tag Manager.
We also managed the implementation of Google Analytics 4, Google Ads, and Shopify.
The Outcome
We provided all tracking, tagging, and implementation for optimization and campaign reporting. This enabled agency stakeholders to derive insights from the tools.
