Meet a Biotech & Medical Device Healthcare Company that Benefitted from Our Services.
Introduce a standardized measurement approach called Return On Objective for their marketing teams globally.
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The Ask
Prove that marketing activity was driving lead generation and sales. The marketing team needed a consistent way to measure performance and prove value.
Our Approach
We used a measurement approach called ROO (Return On Objective) which centralized all performance metrics. This included customer lifetime value down into a singular KPI that was then used to benchmark performance.
The Outcome
We created a standardized measurement framework and provided insights to the CFO (Chief Financial Officer) & CMO (Chief Marketing Officer) on marketing’s impacts on overall revenue and sales.
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