Intro

Why More Sales Teams Are Moving from ZoomInfo to Real-Time Data Platforms

For years, tools like ZoomInfo have been the backbone of B2B sales and prospecting. Sales teams relied on massive databases to fuel outbound campaigns, build lists, and identify decision-makers.

But the way buyers behave — and the speed at which market data changes — has outgrown static databases.

Today, forward-thinking teams aren’t asking “How big is the database?”
They’re asking “How fresh is the data?”

That shift is why more organizations are moving away from traditional data providers and toward real-time data platforms like FAC Intelligence.

The Problem with Static Sales Databases

Traditional platforms like ZoomInfo were built on a simple idea: collect as much data as possible and store it in a central database. Sales teams then search, filter, and export that information.

The issue?
Most of that data goes stale — fast.

Common problems sales teams experience with database-based platforms:

• Contacts who left the company 6+ months ago

• Outdated emails and phone numbers

• Company information that no longer reflects reality

• Missing context about current events or changes

• No insight into recent activity or buying intent

In a world where roles change every 18 to 24 months on average — sometimes faster in tech — relying on a database snapshot is like selling off a photo taken last year.

Real-world reality moves faster than static records can keep up.

Buyer Behavior Has Changed — Dramatically

Modern buyers don’t announce their intent.

They leave digital signals:

• Press releases

• Product launches

• New funding rounds

• Hiring sprees

• Market expansions

• Tech stack changes

• Regulatory filings

• Leadership appointments

These signals are happening in real time — and the teams who see them first are the ones who win the deals.

Static data can’t capture moment-by-moment change. Real-time intelligence can.

That’s the shift at the center of this movement.

What Real-Time Data Platforms Do Differently

Real-time data platforms don’t start with a database.
They start with live information sources.

FAC Intelligence, for example, uses:

• Proprietary web crawling technology

• Public and private filings (including SEC data)

• News sources and online footprint changes

• Constant data validation and refresh

• Machine learning to interpret relevance and intent

Instead of searching a stored list, users query what is happening right now.

Think:

• “Companies expanding into Europe this quarter”

• “Newly funded fintech startups with 50–200 employees”

• “Manufacturers investing in AI”

• “SaaS companies hiring RevOps leaders”

The result isn’t just a list of companies — it’s a list of companies in motion.

And motion is what drives deals.

Why Sales Teams Are Making the Switch

Teams moving away from ZoomInfo and similar platforms consistently point to the same reasons:

1. Higher quality conversations

Reps aren’t saying, “Just following up.”
They’re saying, “I saw you just expanded into Austin and are hiring five engineers…”

That changes everything.

2. Less wasted outreach

No more bounced emails. No more disconnected numbers. No more “they don’t work here anymore.”

3. Better timing

The best product at the wrong time still loses.
Real-time triggers create perfect windows for outreach.

4. Stronger personalization at scale

With live context, AI can now generate highly relevant messaging without hours of research.

5. Predictable pipeline creation

Instead of random list pulls, leaders can build repeatable, signal-based outbound engines.

This makes revenue far more predictable.

Static Data vs Real-Time Intelligence

(The biggest difference is relevance)

ZoomInfo shows you who exists.
FAC Intelligence shows you who matters right now.

That difference defines modern selling.

The Future of Prospecting Isn’t More Data — It’s Better Data

For years, the solution was “more.”
More contacts. More companies. More fields.

But sales doesn’t require more data.
It requires the right data at the right moment.

In a world driven by speed, timing beats volume every time.

That’s why top-performing teams are moving from database platforms to intelligence platforms — from outdated lists to live opportunity maps.

Final Thought

Sales has always been about timing, relevance, and context.

The only difference now?
The right technology can give you all three — instantly.

If your team is still relying on data “snapshots,” it may be time to upgrade to real-time reality.

FAC Intelligence was built for that exact purpose.

Contact us today to learn more!